UD Trucks target Heavy Truck Market in Thailand
UD Trucks, the Japanese truck manufacturer is aiming for a market share of minimum 15% within the heavy-duty truck sector in Thailand. This was the position of UD Trucks three years back also when UD Trucks had nearly vanished from the market. The Volvo Group in Thailand has allotted 4 billion Thai Bath with a purpose to build up the UD Trucks brand in the domestic markets.
The heavy duty truck market in Thailand has a great potential for growth. UD Trucks has seen a 28% increase in sales in its first quarter of 2012 in the heavy truck segment in Thailand market. The final quarter of year 2011 has recorded sales of 12,000 which is a remarkable 7% increase compared to the year 2010. The Volvo Trucks had shared nearly 5% of the market. UD Trucks hopes that there will be a demand for at least 12,000 heavy duty truck sales looking at the projected economic growth in 2012.
The UD Trucks will be rejuvenating the UD Trucks Brand by strengthening its distribution channels in the local markets. UD Trucks also plans to increase its number of dealerships nationwide from 5 to 17. It will mainly concentrate on after-sales services of its Volvo brand.
Nissan Diesel Trucks established its presence in Thailand in 1987. Nissan Diesel Thailand had completely stopped building and distributing the UD Trucks in the Thai market following the legal actions against AB Volvo, Sweden from Hong Kong listed Tan Chong group. (more…)