UD Trucks target 15% market share in Thailand
UD Trucks target Heavy Truck Market in Thailand
UD Trucks, the Japanese truck manufacturer is aiming for a market share of minimum 15% within the heavy-duty truck sector in Thailand. This was the position of UD Trucks three years back also when UD Trucks had nearly vanished from the market. The Volvo Group in Thailand has allotted 4 billion Thai Bath with a purpose to build up the UD Trucks brand in the domestic markets.
The heavy duty truck market in Thailand has a great potential for growth. UD Trucks has seen a 28% increase in sales in its first quarter of 2012 in the heavy truck segment in Thailand market. The final quarter of year 2011 has recorded sales of 12,000 which is a remarkable 7% increase compared to the year 2010. The Volvo Trucks had shared nearly 5% of the market. UD Trucks hopes that there will be a demand for at least 12,000 heavy duty truck sales looking at the projected economic growth in 2012.
The UD Trucks will be rejuvenating the UD Trucks Brand by strengthening its distribution channels in the local markets. UD Trucks also plans to increase its number of dealerships nationwide from 5 to 17. It will mainly concentrate on after-sales services of its Volvo brand.
Nissan Diesel Trucks established its presence in Thailand in 1987. Nissan Diesel Thailand had completely stopped building and distributing the UD Trucks in the Thai market following the legal actions against AB Volvo, Sweden from Hong Kong listed Tan Chong group. (more…)
UD Trucks has a strong history of supporting Australian motorsport dating back to the early 1990’s. In those days, the company supplied the prime movers for the Gibson Motorsport squad and their awesome Nissan GT-Rs. This year, UD Trucks have strengthened the company’s ties with the V8 Supercar paddock, throwing their support behind an expanded four car line up in Australian motorsport’s top two tiers.
UD Trucks Corporation which was formerly known by the name Nissan Diesel Motor Co., Ltd will display 3 vehicles (2 heavy duty trucks & a medium-duty truck) in the 2011, 42nd Tokyo Motor Show which is scheduled to take place at Tokyo International Exhibition Center in the beginning of December.

AB Volvo had gained majority ownership of one of Japan’s top selling brands, UD Trucks Corporation Japan, back in March 2007. The change in logo in 2011 marks the completion of the re-branding program initiated last year.








